What Does This Mean?
A short video in which a creator unveils a Halloween costume made for Hottieween, the annual Halloween party hosted by rapper Megan Thee Stallion, usually with a build-up or transition before the full look appears. Hottieween itself is a 21+ costume-required event; the reveal format borrows the general Halloween costume-reveal structure.
EXPLAINER

Jennifer Hudson Show · original source ↗
EXPLAINER

Celebrity Street · original source ↗
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REAL-WORLD EXAMPLE
""Posting my Hottieween costume reveal at midnight on the 31st.""
LORE & ORIGIN
Hottieween began in 2019, when Megan Thee Stallion threw her first Hottieween party, and has run as an annual Halloween event with a different host city in recent years (Chicago in 2024, Humble, Texas in 2025). A local event report from October 15, 2025 describes costumes as required and glam horror as the dress code. Recent term; no dated source found yet for the costume-reveal video format under this exact name.
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