What Does This Mean?
Tricking someone into clicking a link disguised as something else, only to reveal Rick Astley's music video "Never Gonna Give You Up" — the internet's single most enduring bait-and-switch prank.
WATCH THE ORIGINAL
Rick Astley · original source ↗
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REAL-WORLD EXAMPLE
"Clicked what looked like an important link and got rickrolled instead."
LORE & ORIGIN
Emerged from 4chan around 2007 and spread far beyond its origin community into a genuinely global, recurring internet ritual repeated for nearly two decades.
EQUIVALENT CONCEPTS IN OTHER LANGUAGES
MENTIONS OVER TIME
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RELATED SEARCHES
TOP PLATFORMS
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WHEN DID YOU FIRST HEAR THIS?
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