Enshittification Examples?
7.2BRAINROT SCOREenshittification The gradual decline in quality of an online platform: it first serves users well, then shifts value to business customers, and finally squeezes both to extract profit for itself. Also called platform decay. The word is crude by design; it is widely used in tech journalism and has won word-of-the-year honours.
Origin:Canadian writer Cory Doctorow popularised the word, first using it for service degradation in a November 2022 blog post later republished in Locus in early 2023. The Oxford English Dictionary records earlier uses back to 2013. The American Dialect Society named it its 2023 Word of the Year and Australia's Macquarie Dictionary chose it for 2024.
First Seen:2022-11 (Doctorow blog post; earlier uses from 2013 per the OED)
Peak Era:2023-2026
Aura Impact:+1 Aura (Using It Correctly In Context)
EXAMPLE USAGE
""Ads in the paid tier, the feed full of strangers: classic enshittification.""
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