What Is Arrasta Pra Cima?
5.0BRAINROT SCOREarrasta pra cima Brazilian Portuguese catchphrase ("swipe up") used by creators and influencers on Instagram Stories to tell viewers to swipe up to open an attached link. It stayed in use as a recognisable influencer phrase after the feature was replaced.
Origin:Correio Braziliense (1 Jul 2021) reports Instagram testing link stickers for Stories while the swipe-up link was limited to accounts with more than 10,000 followers or a blue badge. Olhar Digital (21 Sep 2021) says Instagram replaced the swipe-up link with a link sticker and that the change "killed" the famous catchphrase. The phrase differs from the sibling entry on "ir de arrasta pra cima", which is a later death euphemism built on it.
First Seen:Before 2021 (swipe-up links already in use; replaced by the link sticker in 2021)
Peak Era:2020s
Aura Impact:+1 Aura (Recognising The Reference)
EXAMPLE USAGE
""Gente, o link do sorteio está nos stories, é só arrastar pra cima!""
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