What Is Chonismo?
3.8BRAINROT SCOREchonismo Term for the style and attitude associated with the "choni" stereotype in Spain, a stereotype of working-class young women (masculine equivalent "cani") built on loud clothing, heavy styling and popular music; the label "choni" is often used pejoratively, and "chonismo" has also been used for the aesthetic as reclaimed in fashion, art and design.
Origin:"Choni" and "cani" are colloquial Spanish labels, usually derogatory, for stereotyped working-class youth. A study from Universidad Carlos III de Madrid reports that the media used these stereotypes during the 2008 economic crisis to stigmatise working-class young people, and that they faded as trap music emerged between 2013 and 2015. Later, Spanish fashion, art and design writing describes designers and artists taking up choni codes as an aesthetic, while other writers criticise the labels as class mockery. The first use of the word "chonismo" is not documented.
First Seen:Unknown (first use of "chonismo" not documented)
Peak Era:Stereotype prominent c. 2008-2013; aesthetic reclaimed in the late 2010s and 2020s
Aura Impact:+1 Aura (Using It Correctly In Context)
EXAMPLE USAGE
"The designer's collection openly plays with chonismo: oversized hoops, bright nails and tracksuit sets."
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