What Is Rabbit Hole?
5.0BRAINROT SCORERabbit Hole A metaphor for getting drawn deeper and deeper into a specific topic or investigation online, following one link or clue to the next until far more time has passed than intended.
Origin:Borrowed from Alice in Wonderland's literal rabbit hole into a strange new world, adopted into general internet vocabulary by the 2000s to describe the experience of following an ever-deepening chain of online research or curiosity.
First Seen:2000
Peak Era:2026 (Digital Folklore Revival)
Aura Impact:+1 Aura (A Rabbit Hole That Ends With Genuinely Fascinating Information) / -1 Aura (A Rabbit Hole That Wastes Three Hours for Nothing)
EXAMPLE USAGE
"Started looking up one fact and ended up three hours deep in a completely unrelated rabbit hole."
Want the full breakdown — categories, trend velocity, platform distribution, and community voting on Rabbit Hole? Visit the full dictionary entry for Rabbit Hole.