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What Is Scroll Trap?

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Scroll Trap A feed structure with no clear endpoint, engineered so that stopping feels like an active decision rather than a default outcome.

Origin:Documented in UX critiques of infinite-scroll design starting in the early 2020s.
First Seen:2024
Peak Era:2024-2026 (Algorithmic Drift Era)
Aura Impact:+20 Aura (Catching It Early and Correcting Course) / -25 Aura (Not Noticing Until It's Already the Default)

EXAMPLE USAGE

"It took a screenshot from a friend for me to even notice the scroll trap had been happening for weeks."

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