A term coined by the YouTube creator community for a 2017 wave of mass advertiser boycotts and subsequent algorithmic demonetization that collapsed ad revenue for a huge swath of channels overnight, treated as a defining crisis event in creator-economy history.
REAL-WORLD EXAMPLE
"Half the channels I used to watch never recovered from the Adpocalypse."
LORE & ORIGIN
Coined by creators themselves in 2017 after major advertisers pulled ads over brand-safety concerns, triggering YouTube to broadly restrict monetization eligibility in a way that devastated many previously stable creator incomes without warning.
EQUIVALENT CONCEPTS IN OTHER LANGUAGES
MENTIONS OVER TIME
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