What Does This Mean?
Advertising built and formatted specifically to be read and evaluated by AI shopping/browsing agents rather than displayed to human consumers directly, naming the broader advertising category as a whole.
REAL-WORLD EXAMPLE
"Half their ad budget is going into agent ads now, content built for bots to read, not people to see."
LORE & ORIGIN
Named directly within AI advertising discourse as brands began producing ad content structured for machine parsing (clear structured data, explicit value propositions) once autonomous shopping agents became common enough to be a distinct audience.
MENTIONS OVER TIME
Radar observation data not yet available for this term.
RELATED SEARCHES
TOP PLATFORMS
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