A networked, collaborative narrative game that unfolds across both digital and physical platforms simultaneously, blurring the line between fiction and reality and letting participants collectively solve puzzles that can influence the story's outcome.
REAL-WORLD EXAMPLE
"That marketing campaign turned into a full ARG once fans noticed the hidden coordinates."
LORE & ORIGIN
Emerged in the early 2000s, with campaigns like I Love Bees (2004, viral marketing for Halo 2) establishing the format's template of cross-platform puzzle-solving communities, a tradition that continues actively into 2026 with viral projects like Verity.
EQUIVALENT CONCEPTS IN OTHER LANGUAGES
MENTIONS OVER TIME
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RELATED SEARCHES
TOP PLATFORMS
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