What Does This Mean?
Orchestrating a fake, organized campaign to make it look like a spontaneous grassroots movement of genuine public opinion, when it's actually coordinated by a single interested party.
EXPLAINER
LastWeekTonight · original source ↗
EXPLAINER
fractalchris · original source ↗
The preview image is loaded from YouTube when this page opens, so YouTube receives your IP address and browser details, as with any request to another site. The video itself loads only after you click play. Details in our Terms
REAL-WORLD EXAMPLE
"The sudden wave of near-identical positive reviews had all the hallmarks of astroturfing."
LORE & ORIGIN
Named as a pun on AstroTurf (fake grass) contrasted with genuine "grassroots" support, applied to online opinion manipulation once coordinated fake-consensus campaigns became recognizable and namable.
EQUIVALENT CONCEPTS IN OTHER LANGUAGES
MENTIONS OVER TIME
Radar observation data not yet available for this term.
RELATED SEARCHES
TOP PLATFORMS
Not enough Radar data yet to show a platform breakdown.
WHEN DID YOU FIRST HEAR THIS?
CLICK AN OPTION BELOW TO CAST YOUR VOTE.
[ VOTE TO REVEAL COMMUNITY RESULTS ]