What Does This Mean?
The experience of running multiple parallel, often contradictory attention streams at once — a video playing, a conversation happening, a feed scrolling — none of which receive full focus, producing a fragmented sense of where one's attention actually is.
REAL-WORLD EXAMPLE
"I was watching a show, texting back, and scrolling at the same time and could not tell you what happened in any of the three."
LORE & ORIGIN
Named by attention-economy writers around 2023 as multi-screen, multi-tab behavior normalized to the point that single-threaded attention started to feel like the unusual state rather than the default.
MENTIONS OVER TIME
Radar observation data not yet available for this term.
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TOP PLATFORMS
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