[ SLANG ][ CREATOR ]
Starting a video directly with the most compelling moment, skipping any introduction or setup entirely.
REAL-WORLD EXAMPLE
"No intro, no logo, straight cold open into the funniest part, that's why it retained so well."
LORE & ORIGIN
Borrowed from television and film terminology for openings that begin mid-action, adapted to short-form video's need to hook attention instantly.
FIRST SEEN
2020
PEAK POPULARITY
2020-2026 (Creator Economy Era)
CURRENT STATUS
Mainstream Slang
Related To:First FrameHook BiasWatchtime
AURA IMPACT ⓘ
+20 AURA
TREND STATUS
↑ HIGH RISING FAST · MODERATE
CULTURE CATEGORY
[ SLANG ][ CREATOR ]
RELATED TERMS
MENTIONS OVER TIME
2023202420252026
RELATED SEARCHES
TOP PLATFORMS
TikTok
52%
YouTube
20%
Twitter / X
14%
Reddit
9%
Others
5%
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