What Does This Mean?
A schedule that plans which pieces of content will be published, on which channel and on what date, used by bloggers, publishers, businesses and social media teams. It usually tracks details such as title, author, publication date, outlet, theme, priority and status, and is kept in a spreadsheet, calendar app or publishing software. It is also called an editorial calendar or publishing schedule.
EXPLAINER
Trena Little · original source ↗
EXPLAINER
Kat Summer · original source ↗
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REAL-WORLD EXAMPLE
""Our content calendar has three posts a week planned through December.""
LORE & ORIGIN
Wikipedia describes the editorial calendar (also called a publishing schedule) as a tool for controlling when content is published across newspapers, magazines, blogs, newsletters and social media; the phrase content calendar is the social media and marketing form of the same idea. No dated first use found.
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