What Does This Mean?
A platform-driven economy in which creators produce content, products or services and sell or share them directly with followers through social media, earning from ads, sponsorships, merchandise, crowdfunding and subscriptions. Also called the influencer economy.
EXPLAINER
IFTTT · original source ↗
EXPLAINER
IFTTT · original source ↗
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REAL-WORLD EXAMPLE
""The creator economy keeps adding new ways to get paid.""
LORE & ORIGIN
Wikipedia reports that YouTube introduced the word "creator" in 2011 to replace "YouTube star". In July 2021 Facebook announced it would pay creators $1 billion through 2022, and platforms including TikTok, Snapchat and YouTube have set up creator funds. Critics argue most of the financial benefit flows to the platforms.
MENTIONS OVER TIME
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RELATED SEARCHES
TOP PLATFORMS
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