What Does This Mean?
[ SLANG ][ FRAGRANCE CULTURE ][ ATTENTION ECONOMY ]
The surge of social media attention and demand around a fragrance marketed specifically as smelling similar to a much more expensive, well-known scent.
REAL-WORLD EXAMPLE
"Everyone's on dupe hype for this one right now, claims it's identical for a tenth of the price."
LORE & ORIGIN
TikTok fragrance-community term for the viral attention cycle around budget alternatives to designer scents, a recurring pattern in fragrance content.
FIRST SEEN
2022
PEAK ERA (EDITORIAL)
Not established
CURRENT STATUS
Mainstream Gen Alpha Slang
Related To:ScentTok
AURA IMPACT ⓘ
+1 AURA
TREND STATUS
↑ RISING
EDITORIAL ESTIMATE
CULTURE CATEGORY
[ SLANG ][ FRAGRANCE CULTURE ][ ATTENTION ECONOMY ]
RELATED TERMS
MENTIONS OVER TIME
DOCUMENTED SINCE
2022
NOW
Radar observation data not yet available for this term.
RELATED SEARCHES
TOP PLATFORMS
Not enough Radar data yet to show a platform breakdown.
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