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What Does This Mean?

Dupe Hype

Brainrot Score: 5.6 ⓘPREDICTIVE
[ SLANG ][ FRAGRANCE CULTURE ][ ATTENTION ECONOMY ]

The surge of social media attention and demand around a fragrance marketed specifically as smelling similar to a much more expensive, well-known scent.

REAL-WORLD EXAMPLE

"Everyone's on dupe hype for this one right now, claims it's identical for a tenth of the price."

LORE & ORIGIN

TikTok fragrance-community term for the viral attention cycle around budget alternatives to designer scents, a recurring pattern in fragrance content.

FIRST SEEN
2022
PEAK ERA (EDITORIAL)
Not established
CURRENT STATUS
Mainstream Gen Alpha Slang
Related To:ScentTok

EQUIVALENT CONCEPTS IN OTHER LANGUAGES

TREND STATUS
↑ RISING
EDITORIAL ESTIMATE
CULTURE CATEGORY
[ SLANG ][ FRAGRANCE CULTURE ][ ATTENTION ECONOMY ]
RELATED TERMS

MENTIONS OVER TIME

DOCUMENTED SINCE
2022
NOW

Radar observation data not yet available for this term.

RELATED SEARCHES

TOP PLATFORMS

Not enough Radar data yet to show a platform breakdown.

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