What Does This Mean?
The overwhelming volume of likes, comments, shares, and reaction counts that makes it difficult to judge whether a reaction to something is genuine, proportionate, or just algorithmic background static.
REAL-WORLD EXAMPLE
"Ten thousand comments and I genuinely cannot tell if people actually liked it or if it's just engagement signal noise at scale."
LORE & ORIGIN
Borrowed from signal-processing terminology, 'engagement signal noise' entered attention-economy vocabulary around 2023 to describe how, at sufficient scale, engagement metrics stop functioning as meaningful feedback and start behaving like indistinguishable background interference.
MENTIONS OVER TIME
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