[ SLANG ][ CREATOR ]
The percentage of viewers who keep watching past a video's opening seconds, treated as the primary early-performance metric.
REAL-WORLD EXAMPLE
"Hook rate dropped ten points the second he cut the cold open, that one edit mattered more than anything else in the video."
LORE & ORIGIN
Standard platform-analytics terminology once retention data broke down by specific seconds rather than just overall watch time.
FIRST SEEN
2021
PEAK POPULARITY
2021-2026 (Creator Economy Era)
CURRENT STATUS
Mainstream Gen Alpha Slang
Related To:WatchtimeRetention LoopFirst Frame
AURA IMPACT ⓘ
+20 AURA
TREND STATUS
↑ HIGH RISING FAST · HIGH
CULTURE CATEGORY
[ SLANG ][ CREATOR ]
RELATED TERMS
MENTIONS OVER TIME
2023202420252026
RELATED SEARCHES
TOP PLATFORMS
TikTok
68%
YouTube
15%
Twitter / X
9%
Reddit
5%
Others
3%
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