What Does This Mean?
The percentage of viewers who keep watching past a video's opening seconds, treated as the primary early-performance metric.
EXPLAINER
Vixen Digital · original source ↗
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REAL-WORLD EXAMPLE
"Hook rate dropped ten points the second he cut the cold open, that one edit mattered more than anything else in the video."
LORE & ORIGIN
Standard platform-analytics terminology once retention data broke down by specific seconds rather than just overall watch time.
MENTIONS OVER TIME
Radar observation data not yet available for this term.
RELATED SEARCHES
TOP PLATFORMS
Not enough Radar data yet to show a platform breakdown.
WHEN DID YOU FIRST HEAR THIS?
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