A subgenre of TikTok content offering (deadpan, absurdist) care advice for "Liam" — an unidentified insect someone found in their house, named, and asked the internet to identify — which the community ran with instead of ever actually identifying it.
REAL-WORLD EXAMPLE
"Someone left a whole comment with detailed Liam tips like it's a real pet."
LORE & ORIGIN
Began when someone posted a video of an insect they'd found in their home, named it Liam, and asked what species it was — and rather than answering, TikTok collectively decided to treat Liam as a pet, generating a wave of content suggesting enclosures, feeding schedules, and general "Liam tips" for an insect nobody has actually identified. It's a clean example of the platform manufacturing an entire bit out of essentially nothing, with the joke being how seriously everyone commits to the bit.
EQUIVALENT CONCEPTS IN OTHER LANGUAGES
MENTIONS OVER TIME
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