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What Does This Mean?

Link Rot

Brainrot Score: 3.5 ⓘOBSERVED
[ SLANG ][ ENGLISH DAILY ]
FORCE: Attention EconomyUNIVERSE: Web CultureCLUSTER: web_decay

The gradual tendency of web links to stop working over time as pages are moved, changed or removed. People use it for the slow loss of old forum posts, citations and shared links.

REAL-WORLD EXAMPLE

""Half the sources in that old essay now go nowhere, which is link rot at work.""

LORE & ORIGIN

Wikipedia defines link rot as hyperlinks ceasing to point to their original target because the file, page or server moved or became permanently unavailable, and it lists studies: about 1 in 200 links broke per week in a 2003 general-web study, 49% of links in US Supreme Court opinions were dead by 2013, and a 2023 Pew Research analysis found 38% of 2013 pages had disappeared. The article does not say when the phrase was coined. It also describes content drift, where a working link no longer shows the original content. The phrase is a technical term with a figurative "rot" metaphor rather than a slang coinage.

FIRST SEEN
Unknown (the article does not date the coining of the phrase)
PEAK ERA (EDITORIAL)
2000s-2020s (web preservation, citations)
CURRENT STATUS
Legacy / Decaying Slang
Related To:

EQUIVALENT CONCEPTS IN OTHER LANGUAGES

TREND STATUS
↓ FADING
EDITORIAL ESTIMATE
CULTURE CATEGORY
[ SLANG ][ ENGLISH DAILY ]
RELATED TERMS

    MENTIONS OVER TIME

    DOCUMENTED SINCE
    Unknown (the article does not date the coining of the phrase)
    NOW

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