What Does This Mean?
A social media creator with a fairly small but engaged following, usually tens of thousands to low hundreds of thousands of followers, whom brands hire for promotion. Marketers value them for higher engagement and a more trusted, niche audience than very large accounts offer.
REAL-WORLD EXAMPLE
""The brand skipped the celebrities and paid ten microinfluencers with loyal local followings.""
LORE & ORIGIN
Wiktionary defines a microinfluencer as a social media personality with a modest following on a single platform and cites The New Yorker (2017), which puts the range at roughly 50,000 to 200,000 followers with higher engagement than creators with millions, and The New York Times (2018), which describes promotion to a smaller audience of tens to low hundreds of thousands. Follower thresholds differ between sources and are not fixed. The existing entries on influencer fatigue and micro-creator seeding cover related brand behaviour.
MENTIONS OVER TIME
Radar observation data not yet available for this term.
RELATED SEARCHES
TOP PLATFORMS
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