What Does This Mean?
Initialism for "outfit of the day": a post or video, usually tagged #ootd, in which someone shows what they are wearing that day and often where each item came from. It is common on Instagram, Tumblr, Pinterest, YouTube and TikTok.
EXPLAINER
9NEWS · original source ↗
EXPLAINER
Computer Knowledge · original source ↗
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REAL-WORLD EXAMPLE
""New OOTD up: thrifted jacket, vintage jeans, and the shoes from last week.""
LORE & ORIGIN
Wikipedia describes outfit-of-the-day posts as showing clothing, shoes, jewellery and accessories worn on a given day, with videos starting around 2010 and growing popular in 2019; it reports that by 2016 the Instagram hashtag #OOTD had over 80 million posts. Wiktionary lists dated uses from The Atlantic (2021), The Guardian (2023) and the Los Angeles Times (2023), including sorority-recruitment videos. Brands pair the format with influencers and affiliate links, and some fashion writers criticise it for encouraging constant buying.
MENTIONS OVER TIME
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