[ SLANG ][ CREATOR_GROWTH ][ NOUN ]
The staged sequence of retention checkpoints a video is designed to clear one after another, distinct from a retention window by covering the whole video's structure rather than just the highest-risk early stretch.
REAL-WORLD EXAMPLE
"Cleared the whole retention ladder on that one, viewers stuck around rung after rung all the way to the end."
LORE & ORIGIN
Borrows 'ladder' from staged-progression language, extending 'retention-window'/'retention-gradient' across a video's full runtime.
FIRST SEEN
2024
PEAK POPULARITY
2024-2026 (Niche/Growing)
CURRENT STATUS
Legacy / Decaying Slang
Related To:Retention WindowRetention Gradient
EQUIVALENT CONCEPTS IN OTHER LANGUAGES
δΈζ zh-CNηειΆζ’―EQUIVALENTliterally 'retention staircase' - ηε = native 'retention', ιΆζ’― = native 'ladder/staircase', direct calque
ζ₯ζ¬θͺ ja-JPγͺγγ³γ·γ§γ³γ©γγΌBORROWEDdirect katakana transliteration of 'retention ladder', used as-is in Japanese creator-analytics contexts
νκ΅μ΄ ko-KR리ν
μ
μ¬λ€λ¦¬EQUIVALENTliterally 'retention ladder' - 리ν
μ
= borrowed 'retention', μ¬λ€λ¦¬ = native 'ladder', direct calque
AURA IMPACT β
+10 AURA
TREND STATUS
β HIGH RISING FAST Β· LOW
CULTURE CATEGORY
[ SLANG ][ CREATOR_GROWTH ][ NOUN ]
RELATED TERMS
MENTIONS OVER TIME
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TOP PLATFORMS
TikTok
38%
YouTube
22%
Twitter / X
18%
Reddit
14%
Others
8%
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