What Does This Mean?
The fictional main antagonist of the Icelandic children's show LazyTown, a lazy, junk-food-loving schemer and rival of the fitness-minded Sportacus, who became an internet meme through remixed songs and clips.
EXPLAINER

Behind The Meme · original source ↗
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REAL-WORLD EXAMPLE
""The remix turned Robbie Rotten into the face of the whole song.""
LORE & ORIGIN
Per Wikipedia, the character first appeared in 1999 in Glanni Glaepur i Latabae and last in 2014. A line from his song "You Are a Pirate" became a meme from 2007, and around 2016 he gained fame through "We Are Number One"; r/dankmemes voted him Meme of the Year for 2016. The role was played by Stefan Karl Stefansson, who died in 2018.
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WHEN DID YOU FIRST HEAR THIS?
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