[ SLANG ][ SOCIAL MEDIA ][ ATTENTION ][ NOUN ]
How far into a feed or page a user actually scrolls before stopping, used as a measure of genuine engagement beyond just opening the app.
REAL-WORLD EXAMPLE
"Scroll depth on that thread was insane — people kept going long after the interesting part ended."
LORE & ORIGIN
Adapted from web-analytics 'scroll depth' tracking and applied to social feeds as creators started caring about how far attention actually travels, not just initial views.
FIRST SEEN
2024
PEAK POPULARITY
2024-2026 (Attention Economy Era)
CURRENT STATUS
Mainstream Slang
Related To:Scroll MomentumScroll Recovery Curve
EQUIVALENT CONCEPTS IN OTHER LANGUAGES
中文 zh-CN滚动深度EQUIVALENTliterally 'scroll depth' - direct calque, standard web-analytics term
日本語 ja-JPスクロール深度EQUIVALENTスクロール = borrowed 'scroll', 深度 = native 'depth'
한국어 ko-KR스크롤 깊이EQUIVALENT스크롤 = borrowed 'scroll', 깊이 = native 'depth'
AURA IMPACT ⓘ
+8 AURA
TREND STATUS
↑ HIGH RISING FAST · MODERATE
CULTURE CATEGORY
[ SLANG ][ SOCIAL MEDIA ][ ATTENTION ][ NOUN ]
RELATED TERMS
MENTIONS OVER TIME
2023202420252026
RELATED SEARCHES
TOP PLATFORMS
TikTok
52%
YouTube
20%
Twitter / X
14%
Reddit
9%
Others
5%
WHEN DID YOU FIRST HEAR THIS?
CLICK AN OPTION BELOW TO CAST YOUR VOTE.
[ VOTE TO REVEAL COMMUNITY RESULTS ]