What Does 'Scroll Depth' Mean?

[ SLANG ][ SOCIAL MEDIA ][ ATTENTION ][ NOUN ]

FORCE: Attention EconomyUNIVERSE: Social MediaCLUSTER: attention

How far into a feed or page a user actually scrolls before stopping, used as a measure of genuine engagement beyond just opening the app.

REAL-WORLD EXAMPLE

"Scroll depth on that thread was insane — people kept going long after the interesting part ended."

LORE & ORIGIN

Adapted from web-analytics 'scroll depth' tracking and applied to social feeds as creators started caring about how far attention actually travels, not just initial views.

FIRST SEEN

2024

PEAK POPULARITY

2024-2026 (Attention Economy Era)

CURRENT STATUS

Mainstream Slang

阅读中文版 →日本語版を読む →한국어판 보기 →Leer en español →Ler em português →Lire en français →

EQUIVALENT CONCEPTS IN OTHER LANGUAGES

中文 zh-CN滚动深度 →日本語 ja-JPスクロール深度 →한국어 ko-KR스크롤 깊이 →Español es-ESprofundidad de scroll →Português pt-BRprofundidade de scroll →Français fr-FRprofondeur de scroll →

AURA IMPACT ⓘ

+8 AURA

TREND STATUS

↑ HIGH RISING FAST · MODERATE

CULTURE CATEGORY

[ SLANG ][ SOCIAL MEDIA ][ ATTENTION ][ NOUN ]

RELATED TERMS

MENTIONS OVER TIME

2023202420252026

TOP PLATFORMS

TikTok

52%

YouTube

20%

Twitter / X

14%

Others

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