[ KOREAN INTERNET CULTURE ][ GEN Z BRAINROT ]
A self-inflicted disaster — trouble someone brought entirely on themselves through their own choices, described with a mix of schadenfreude and "well, you asked for it."
REAL-WORLD EXAMPLE
"미리 경고했는데도 안 들었잖아, 완전 스불재지."
LORE & ORIGIN
Korean internet slang, an abbreviation of 스스로 불러온 재앙 ("a disaster one summoned upon oneself"), used to describe misfortune that's clearly and directly the result of the affected person's own actions.
FIRST SEEN
2019
PEAK POPULARITY
2026 (Korean Internet Canon)
CURRENT STATUS
Mainstream Slang
Related To:
EQUIVALENT CONCEPTS IN OTHER LANGUAGES
AURA IMPACT ⓘ
+1 AURA
TREND STATUS
↑ HIGH RISING FAST · MODERATE
CULTURE CATEGORY
[ KOREAN INTERNET CULTURE ][ GEN Z BRAINROT ]
RELATED TERMS
MENTIONS OVER TIME
2023202420252026
RELATED SEARCHES
TOP PLATFORMS
TikTok
52%
YouTube
20%
Twitter / X
14%
Reddit
9%
Others
5%
WHEN DID YOU FIRST HEAR THIS?
CLICK AN OPTION BELOW TO CAST YOUR VOTE.
[ VOTE TO REVEAL COMMUNITY RESULTS ]