A moving meme image — an animated GIF or short looping clip used the same way a still jjalbang is used — from 움직이는 짤방 ("moving jjalbang") contracted down to 움짤.
EXPLAINER

Korean Ladder · original source ↗
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REAL-WORLD EXAMPLE
"이 상황엔 이 움짤이 딱이지."
LORE & ORIGIN
A direct derivative of jjalbang (짤방), formed the same way as other 짤-prefixed/suffixed compounds in Korean internet slang: 움직이는 ("moving") + 짤 gives 움짤, specifically naming the animated/GIF subtype of meme image as the format became common enough on Korean forums and social platforms to need its own word, distinct from a static 짤.
EQUIVALENT CONCEPTS IN OTHER LANGUAGES
MENTIONS OVER TIME
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