[ CREATOR ][ AUDIENCE ][ ANALYTICS ][ NOUN ]
The percentage or pattern of an audience continuing to watch a piece of content over time, often treated by creators as the core signal of whether a post is working.
REAL-WORLD EXAMPLE
"The joke was fine, but viewer retention cratered right after the intro."
LORE & ORIGIN
A platform analytics metric that crossed over into everyday creator slang once dashboards became central to short-form and livestream strategy.
FIRST SEEN
2010s, mainstream creator slang 2020s
PEAK POPULARITY
2022-2026 (Analytics-Everything Era)
CURRENT STATUS
Mainstream Slang
AURA IMPACT ⓘ
+22 AURA
TREND STATUS
↑ HIGH RISING FAST · MODERATE
CULTURE CATEGORY
[ CREATOR ][ AUDIENCE ][ ANALYTICS ][ NOUN ]
MENTIONS OVER TIME
2023202420252026
RELATED SEARCHES
TOP PLATFORMS
TikTok
52%
YouTube
20%
Twitter / X
14%
Reddit
9%
Others
5%
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