What Does This Mean?
A blend of 'vlog' and 'Christmas': the tradition of YouTubers posting holiday-themed vlogs through December, often one per day until Christmas.
REAL-WORLD EXAMPLE
"She's starting Vlogmas on December 1st and filming every day."
LORE & ORIGIN
Ingrid Nilsen is usually credited with popularising Vlogmas through her daily holiday vlogs in December 2011 (sources differ on whether the first was December 1 or 2). One account says travel vlogger Nadine Sykora used the term in December 2010 but did not finish. Many creators now post less than daily. It is a seasonal posting tradition built on the existing vlog format.
MENTIONS OVER TIME
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