What Is Brick?
5.6BRAINROT SCOREBrick A sneaker release with such low resale demand that it becomes essentially unsellable at a profit, sitting in inventory as dead stock.
Origin:Standard resale-community term for dead stock, likening an unsellable pair to a literal brick, distinct from the verb 'brick flipping' that names the strategy built around this kind of item.
First Seen:2020
Peak Era:Not established
Aura Impact:+5 Aura (Correctly Predicting a Brick and Skipping It) / -5 Aura (Getting Stuck With a Full Case of Bricks)
EXAMPLE USAGE
"Everyone knew that colorway was going to be a brick, nobody's paying resale on it."
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