What Does This Mean?
[ SLANG ][ SNEAKER RESALE ][ COOK GROUPS ]
A sneaker release with such low resale demand that it becomes essentially unsellable at a profit, sitting in inventory as dead stock.
REAL-WORLD EXAMPLE
"Everyone knew that colorway was going to be a brick, nobody's paying resale on it."
LORE & ORIGIN
Standard resale-community term for dead stock, likening an unsellable pair to a literal brick, distinct from the verb 'brick flipping' that names the strategy built around this kind of item.
FIRST SEEN
2020
PEAK ERA (EDITORIAL)
Not established
CURRENT STATUS
Mainstream Slang
Related To:Brick FlippingCook
EQUIVALENT CONCEPTS IN OTHER LANGUAGES
AURA IMPACT ⓘ
+5 AURA
TREND STATUS
→ STEADY
EDITORIAL ESTIMATE
CULTURE CATEGORY
[ SLANG ][ SNEAKER RESALE ][ COOK GROUPS ]
RELATED TERMS
MENTIONS OVER TIME
2026-08-102026-08-31
3 observed mentions from 2 distinct authors · XBRAINROT RADAR
RELATED SEARCHES
TOP PLATFORMS
bluesky
67%
producthunt
33%
Based on 3 Radar observations
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