A mocking label for someone who shows off or deliberately courts danger to look impressive — from a viral meme in which a personification of Death appears whenever someone ignores an obvious risk, delivering the line "eu gosto assim, amostradinho" ("I like it this way, show-off").
REAL-WORLD EXAMPLE
"Foi escalar sem capacete só pra postar, típico amostradinho."
LORE & ORIGIN
Created by Brazilian comedian Matheus Cobertura, whose videos feature a Death character appearing at the exact moment someone recklessly courts danger for attention, always with the catchphrase "eu gosto assim, amostradinho." The character and catchphrase went viral across Instagram and TikTok in 2024, turning amostradinho into a standalone label Brazilian internet users apply to anyone showing off in a way that looks like it's tempting fate.
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