What Does This Mean?
Korean K-pop fandom term, short for 홈페이지 마스터 (homepage master), for a fan who runs a fan site and takes high-quality photographs of an idol at public events, posting them online and sometimes selling them as merchandise. Because such operators can lead large groups of fans, they often hold considerable influence in a fandom.
REAL-WORLD EXAMPLE
"The group's photos from the airport circulated widely after a well-known "홈마" uploaded them in high resolution."
LORE & ORIGIN
Clipping of 홈페이지 마스터, from the era when fans ran personal homepages dedicated to a star. A Korean press article on idol-fan vocabulary describes the role as running an idol's fan page and notes the influence it carries, and a K-pop glossary describes the role as photographing celebrities, posting the photos on one's own site and sometimes selling goods. The date of first use is not documented in the sources found. A close but narrower term is 찍덕.
MENTIONS OVER TIME
Radar observation data not yet available for this term.
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TOP PLATFORMS
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