What Does This Mean?
Korean internet slang for bait: a post, title or thumbnail that lures readers with a misleading or sensational promise, or a deliberate provocation meant to draw reactions. People say "낚였다" ("got hooked") when they realise they were fooled. The same word also means plain fishing and, figuratively, a lure for attracting someone.
REAL-WORLD EXAMPLE
"The headline promised a shocking reveal, but the article was pure 낚시."
LORE & ORIGIN
낚시 is the ordinary word for fishing. A Korean Wiktionary page lists the fishing senses and a figurative sense of a means of luring someone, but it does not record the internet sense, so the online meaning rests on the transparent fishing metaphor. No dated first use of the internet sense was found, so the entry is conservative. The existing entries clickbait and naksigeul cover the English term and the closely related 낚시글 (bait post).
MENTIONS OVER TIME
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