What Does This Mean?
Clipped form of ネガティブキャンペーン (negative campaign): publicity or messaging aimed at lowering the reputation of a political rival, company, product or person. In everyday online use it also covers coordinated posting of negative impressions or rumours about a target.
REAL-WORLD EXAMPLE
"The sudden wave of one-star reviews looks like a coordinated ネガキャン."
LORE & ORIGIN
Slang abbreviation of ネガティブ・キャンペーン, which Japanese dictionaries define as a thorough campaign of slander or attack against an election opponent or a competitor's goods. The short form was already used in mainstream news by 2009, when a headline described the governing party's campaign against the opposition as ネガキャン. Commentators note that, compared with plain 中傷 (slander), ネガキャン stresses an organised or strategic effort to damage a reputation. Its exact first use is not documented.
MENTIONS OVER TIME
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