What Does This Mean?

Organic Reach

[ SLANG ][ SOCIAL MEDIA ][ MARKETING ]

FORCE: Attention EconomyUNIVERSE: Social MediaCLUSTER: Algorithm Management

The number of people who see a social media post without any paid promotion, decided by the platform's algorithm and by sharing. It is the baseline that boosted posts and ads try to extend.

REAL-WORLD EXAMPLE

""Organic reach on the page dropped again, so the team is testing short videos.""

LORE & ORIGIN

Marketing guides define organic reach as the number of people who see a post without the page paying to promote it, and report that it has declined as platforms such as Facebook changed their algorithms. That decline is the usual reason given for paying to boost posts.

FIRST SEEN

Unknown (social media marketing term; no dated first use found)

PEAK ERA (EDITORIAL)

2010s-2020s

CURRENT STATUS

Mainstream Slang

Leer en español →Lire en français →日本語版を読む →한국어판 보기 →Ler em português →阅读中文版 →

EQUIVALENT CONCEPTS IN OTHER LANGUAGES

Español es-ESno fixed local term →Français fr-FRno fixed local term →日本語 ja-JPno fixed local term →한국어 ko-KRno fixed local term →Português pt-BRno fixed local term →中文 zh-CNno fixed local term →

AURA IMPACT ⓘ

+1 AURA

TREND STATUS

→ STEADY

EDITORIAL ESTIMATE

CULTURE CATEGORY

[ SLANG ][ SOCIAL MEDIA ][ MARKETING ]

RELATED TERMS

MENTIONS OVER TIME

DOCUMENTED SINCE

Unknown (social media marketing term; no dated first use found)

NOW

Radar observation data not yet available for this term.

TOP PLATFORMS

Not enough Radar data yet to show a platform breakdown.

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