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What Does This Mean?

スイーツ(笑)

Brainrot Score: 4.2 ⓘOBSERVED
[ SLANG ][ MULTILINGUAL NATIVE ]

A derogatory net-slang label, with (笑) meaning "lol", used mockingly for people, often women, seen as eagerly following trends in sweets and lifestyle. It does not refer to desserts themselves and is now regarded as dated.

REAL-WORLD EXAMPLE

""In the 2000s, some forum users would sneer at a trendy cafe crowd with the phrase スイーツ(笑), a dated and derogatory label.""

LORE & ORIGIN

Japanese Wikipedia describes it as mockery of people who call desserts スイーツ (sweets) in a trendy way. It won the silver prize at the 2007 Net Buzzword Awards, announced on 14 December 2007; the date of its first use is not documented. The formula of adding (笑) to a word of the moment was imitated for similar targets. The label is a gendered put-down aimed at a type of person, so it is described here as documentation of the usage, not as an endorsement.

FIRST SEEN
Unknown (silver prize at the 2007 Net Buzzword Awards; earlier use not documented)
PEAK ERA (EDITORIAL)
2007 (Net Buzzword Awards silver prize)
CURRENT STATUS
Legacy / Decaying Slang

EQUIVALENT CONCEPTS IN OTHER LANGUAGES

TREND STATUS
↓ FADING
EDITORIAL ESTIMATE
CULTURE CATEGORY
[ SLANG ][ MULTILINGUAL NATIVE ]
RELATED TERMS

MENTIONS OVER TIME

DOCUMENTED SINCE
Unknown (silver prize at the 2007 Net Buzzword Awards; earlier use not documented)
NOW

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TOP PLATFORMS

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