[ SLANG ][ SOCIAL MEDIA ]
The percentage of viewers who don't immediately swipe away from a piece of short-form content within its first moment.
REAL-WORLD EXAMPLE
"Swipe retention on the new format is way higher, the first frame change actually worked."
LORE & ORIGIN
Standard short-form-platform analytics terminology naming the specific counterpart metric to swipe away and swipe through.
FIRST SEEN
2022
PEAK POPULARITY
2022-2026 (Platform Mechanics Vocabulary)
CURRENT STATUS
Mainstream Slang
Related To:Swipe AwaySwipe ThroughFirst Frame
AURA IMPACT ⓘ
+15 AURA
TREND STATUS
↑ HIGH RISING FAST · MODERATE
CULTURE CATEGORY
[ SLANG ][ SOCIAL MEDIA ]
RELATED TERMS
MENTIONS OVER TIME
2023202420252026
RELATED SEARCHES
TOP PLATFORMS
TikTok
52%
YouTube
20%
Twitter / X
14%
Reddit
9%
Others
5%
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