What Does This Mean?
[ SLANG ][ SOCIAL MEDIA ]
The moment a viewer decisively abandons a piece of content, often within the first second, without any further consideration.
REAL-WORLD EXAMPLE
"The swipe away rate on that intro was brutal, nobody made it past frame one."
LORE & ORIGIN
Named for the specific physical gesture of dismissal on short-form platforms, distinct from simply not engaging.
FIRST SEEN
2020
PEAK ERA (EDITORIAL)
2020-2026 (Platform Behavior Era)
CURRENT STATUS
Mainstream Slang
Related To:Rage ClickDoom ClickHook Rate
EQUIVALENT CONCEPTS IN OTHER LANGUAGES
AURA IMPACT ⓘ
+0 AURA
TREND STATUS
→ STEADY
EDITORIAL ESTIMATE
CULTURE CATEGORY
[ SLANG ][ SOCIAL MEDIA ]
RELATED TERMS
MENTIONS OVER TIME
DOCUMENTED SINCE
2020
NOW
Radar observation data not yet available for this term.
RELATED SEARCHES
TOP PLATFORMS
Not enough Radar data yet to show a platform breakdown.
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