[ SLANG ][ SOCIAL MEDIA ]
The moment a viewer decisively abandons a piece of content, often within the first second, without any further consideration.
REAL-WORLD EXAMPLE
"The swipe away rate on that intro was brutal, nobody made it past frame one."
LORE & ORIGIN
Named for the specific physical gesture of dismissal on short-form platforms, distinct from simply not engaging.
FIRST SEEN
2020
PEAK POPULARITY
2020-2026 (Platform Behavior Era)
CURRENT STATUS
Mainstream Slang
Related To:Rage ClickDoom ClickHook Rate
AURA IMPACT ⓘ
+0 AURA
TREND STATUS
↑ HIGH RISING FAST · MODERATE
CULTURE CATEGORY
[ SLANG ][ SOCIAL MEDIA ]
RELATED TERMS
MENTIONS OVER TIME
2023202420252026
RELATED SEARCHES
TOP PLATFORMS
TikTok
52%
YouTube
20%
Twitter / X
14%
Reddit
9%
Others
5%
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