What Does This Mean?
The act of converting a long multi-post social media thread, especially on Twitter/X, into a single continuous readable text, or a request for someone to do so ("unroll please"). It is used both for the tool-assisted conversion and as a reply asking for a readable version.
REAL-WORLD EXAMPLE
""This thread is great but twenty-six posts long, can someone unroll it?""
LORE & ORIGIN
The practice grew out of long Twitter threads, which are hard to read post by post, and services that stitched them into one page. Its wording, "unroll", is in ordinary use among Twitter users. No dated first use of the phrase and no reliable reference page for it could be confirmed, so the entry is limited to the plain meaning. It differs from "thread hijacking", which is about derailing a discussion, not reading it.
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