What Does This Mean?
Co-opting an already-viral format, sound, or hashtag to push an unrelated message, product, or agenda, riding the trend's existing momentum rather than building attention from scratch.
REAL-WORLD EXAMPLE
"The dance trend was three days old and already five brands had trend-hijacked it to sell vacuum cleaners."
LORE & ORIGIN
A marketing and creator-culture term that crystallized around 2022 as brands and political accounts systematically attached themselves to trending formats, sometimes within hours of a trend's emergence, to borrow reach the original trend had already earned.
MENTIONS OVER TIME
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