What Does This Mean?
A computer-generated fictional character used for marketing, most often on social media in place of a human influencer. Most are built with computer graphics and motion capture to resemble real people; VTubers are a related form.
EXPLAINER
Colin and Samir · original source ↗
EXPLAINER
a16z · original source ↗
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REAL-WORLD EXAMPLE
""The brand signed a virtual influencer who never ages and never goes off script.""
LORE & ORIGIN
Wikipedia traces virtual idols back to Lynn Minmay (Macross, 1982) and Kyoko Date (Horipro, 1995), with Hatsune Miku, Gorillaz and Kizuna AI as later examples. Lil Miquela, created by Trevor McFedries and Sara DeCou of Brud, debuted on Instagram on April 23, 2016.
MENTIONS OVER TIME
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