What Is Hold Rate?
4.9BRAINROT SCOREHold Rate The percentage of viewers who keep watching a short-form video past its opening hook, all the way toward the end — a key retention metric creators optimize for after the hook lands.
Origin:Short-form creator analytics terminology, used alongside hook rate to describe the second half of the viewer-retention funnel once someone's already been hooked.
First Seen:2025-11
Peak Era:2026 (Attention Economy)
Aura Impact:+5 Aura (A Hold Rate That Barely Drops Off) / -5 Aura (Nailing the Hook and Losing Everyone by Second Five)
EXAMPLE USAGE
"Great hook rate but the hold rate cratered right after the intro."
Want the full breakdown — categories, trend velocity, platform distribution, and community voting on Hold Rate? Visit the full dictionary entry for Hold Rate.