What Does 'Hold Rate' Mean?

[ SLANG ][ ATTENTION ECONOMY ][ SHORT-FORM ANALYTICS ]

FORCE: Attention EconomyUNIVERSE: Social MediaCLUSTER: Short-Form Analytics

The percentage of viewers who keep watching a short-form video past its opening hook, all the way toward the end — a key retention metric creators optimize for after the hook lands.

REAL-WORLD EXAMPLE

"Great hook rate but the hold rate cratered right after the intro."

LORE & ORIGIN

Short-form creator analytics terminology, used alongside hook rate to describe the second half of the viewer-retention funnel once someone's already been hooked.

FIRST SEEN

2025-11

PEAK POPULARITY

2026 (Attention Economy)

CURRENT STATUS

Mainstream Slang

Related To:Hook Rate

阅读中文版 →日本語版を読む →한국어판 보기 →Leer en español →Ler em português →Lire en français →

EQUIVALENT CONCEPTS IN OTHER LANGUAGES

中文 zh-CN持续观看率 →日本語 ja-JPホールド率 →한국어 ko-KR홀드율 →Español es-EStasa de retención →Português pt-BRtaxa de retenção →Français fr-FRtaux de maintien →

AURA IMPACT ⓘ

+5 AURA

TREND STATUS

↑ HIGH RISING FAST · MODERATE

CULTURE CATEGORY

[ SLANG ][ ATTENTION ECONOMY ][ SHORT-FORM ANALYTICS ]

RELATED TERMS

Hook Rate

MENTIONS OVER TIME

2023202420252026

TOP PLATFORMS

TikTok

52%

YouTube

20%

Twitter / X

14%

Others

WHEN DID YOU FIRST HEAR THIS?

CLICK AN OPTION BELOW TO CAST YOUR VOTE.

[ VOTE TO REVEAL COMMUNITY RESULTS ]