Hold Rate Vs Hook Rate?
4.9BRAINROT SCOREHOLD RATE— ORIGIN, MEANING & USAGE
Hold Rate The percentage of viewers who keep watching a short-form video past its opening hook, all the way toward the end — a key retention metric creators optimize for after the hook lands.
EXAMPLE USAGE
"Great hook rate but the hold rate cratered right after the intro."
HOOK RATE— ORIGIN, MEANING & USAGE
Hook Rate The percentage of viewers who keep watching past a video's opening seconds, treated as the primary early-performance metric.
EXAMPLE USAGE
"Hook rate dropped ten points the second he cut the cold open, that one edit mattered more than anything else in the video."
HOLD RATE VS HOOK RATE
The percentage of viewers who keep watching a short-form video past its opening hook, all the way toward the end — a key retention metric creators optimize for after the hook lands.
The percentage of viewers who keep watching past a video's opening seconds, treated as the primary early-performance metric.
In short: Hold Rate (mainstream slang) and Hook Rate (mainstream gen alpha slang) are frequently used together in the same Gen Z/Alpha vocabulary, but describe distinct concepts — see the full entries for category tags, related terms, and live trend data.
Want the full breakdown — categories, trend velocity, platform distribution, and community voting on Hold Rate? Visit the full dictionary entry for Hold Rate.