What Does This Mean?
Publicly and unambiguously confirming a relationship, typically with a clear photo together and no attempt at ambiguity.
EXPLAINER
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REAL-WORLD EXAMPLE
"No more cropped photos, she hard launched him this morning with a full caption and everything."
LORE & ORIGIN
Named as the direct counterpart to soft launch, the full, undeniable public confirmation after however long the soft-launch phase lasted.
EQUIVALENT CONCEPTS IN OTHER LANGUAGES
MENTIONS OVER TIME
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