[ SLANG ][ RELATIONSHIPS ]
Publicly hinting at a new relationship through vague, deniable posts — a partial arm, a blurred silhouette — without confirming anything outright.
REAL-WORLD EXAMPLE
"She posted a photo of two coffee cups again. Soft launch confirmed."
LORE & ORIGIN
Named from product-launch terminology ('soft launch' a limited test release) applied to relationships once couples started testing public reaction before a full reveal.
FIRST SEEN
2021
PEAK POPULARITY
2021-2026 (Relationship Slang Era)
CURRENT STATUS
Mainstream Gen Alpha Slang
Related To:Hard LaunchSituationshipSneaky Link
AURA IMPACT ⓘ
+20 AURA
TREND STATUS
↑ HIGH RISING FAST · HIGH
CULTURE CATEGORY
[ SLANG ][ RELATIONSHIPS ]
RELATED TERMS
MENTIONS OVER TIME
2023202420252026
RELATED SEARCHES
TOP PLATFORMS
TikTok
68%
YouTube
15%
Twitter / X
9%
Reddit
5%
Others
3%
WHEN DID YOU FIRST HEAR THIS?
CLICK AN OPTION BELOW TO CAST YOUR VOTE.
[ VOTE TO REVEAL COMMUNITY RESULTS ]