What Does This Mean?
Korean slang for an "insider": a person who takes an active part in their group, gets along with many people and follows trends. It is the opposite of 아싸. The meaning widened from someone with a broad network to someone who is good at socialising and popular.
REAL-WORLD EXAMPLE
"He knows everyone at the party and has a story for each of them, a total 인싸."
LORE & ORIGIN
A clipping of the English loanword 인사이더 (insider), as Korean Wiktionary records. Namuwiki says 인싸 was coined in response to 아싸 around 2004, was rarely used through the early-to-mid 2010s, and spread widely on university campuses around 2017, after which TV and advertising presented it positively. Sports Khan's 2018 round-up of new words covers the intensified form 핵인싸.
MENTIONS OVER TIME
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