What Does This Mean?
In internet usage, 祭り (matsuri, literally "festival") is a sudden burst of unusually heavy activity on a thread or timeline, usually around a company's or public figure's misstep, with many people reacting at once. This entry covers the internet sense, not the ordinary meaning "festival". It is close to 炎上 but can also describe a campaign that draws a flood of participants, as in PayPay祭り.
REAL-WORLD EXAMPLE
""The company's apology video set off a full-scale 祭り on the board by the evening.""
LORE & ORIGIN
祭り is the ordinary word for a festival; the internet sense is a figurative use based on the idea of a noisy, crowded celebration (お祭り騒ぎ). The IT term dictionary shown on Weblio describes it as a thread or timeline becoming far livelier than usual, often involving abuse, rumours and mocking edits, and gives the late-2018 PayPay campaign as a non-forum example. The Digital Daijisen sense treats it as a phenomenon similar to 炎上. No first use or originating community is documented in the sources reached. The related entry 祭り会場 covers the specific 2channel board where such events were followed; this entry covers the general internet sense.
MENTIONS OVER TIME
Radar observation data not yet available for this term.
RELATED SEARCHES
TOP PLATFORMS
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