[ BRAINROT ][ SOCIAL_MEDIA ][ BEHAVIOR ][ VERB ]
Posting content so repetitive, scripted, or personality-free that it feels like it came from a non-player character following a default dialogue tree.
REAL-WORLD EXAMPLE
"Every upload is the same fake-surprised face and identical caption — absolute NPC posting."
LORE & ORIGIN
Derived from the broader NPC insult that spread from gaming into creator discourse, then narrowed into a critique of formulaic posting styles.
FIRST SEEN
Early 2020s
PEAK POPULARITY
2024-2026 (Algorithmic Persona Era)
CURRENT STATUS
Mainstream Gen Alpha Slang
AURA IMPACT ⓘ
+12 AURA
TREND STATUS
↑ HIGH RISING FAST · HIGH
CULTURE CATEGORY
[ BRAINROT ][ SOCIAL_MEDIA ][ BEHAVIOR ][ VERB ]
MENTIONS OVER TIME
2023202420252026
RELATED SEARCHES
TOP PLATFORMS
TikTok
68%
YouTube
15%
Twitter / X
9%
Reddit
5%
Others
3%
WHEN DID YOU FIRST HEAR THIS?
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